Printed Identity for a High Point Market Debut

To support the launch of Wildwood’s debut collaboration with interior designer Denise McGaha, I led the design of event materials for presentation at High Point Spring Market 2023. The centerpiece was a tactile lookbook, saddle-stitched and printed on carefully selected paper stocks, featuring original watercolor illustrations that reflected the grounded elegance of the collection. Supporting showroom graphics carried the same sensibility—refined, restrained, and rooted in craft. The resulting campaign brought cohesion to the brand’s presence and elevated the narrative of the new line.