Digital & Print Design for a Modern Collecting Experience

European Watch Company sought to refresh its digital presence and refine its supporting materials to better reflect its standing among serious collectors. I led the development of high-fidelity wireframes for web and mobile, with a focus on clarity, trust, and elegant presentation of high-value inventory. I also designed print and packaging materials using a refined color system anchored in navy and silver foil. Paired with the modern serif IvyPresto, the system elevated the brand’s perception. The work helped pave the way for a partnership with Assouline on a custom timepiece book—an affirmation of the brand’s elevated position in the luxury retail space.