Evolving a Legacy Wine Brand for the Digital Era

Kosta Browne is one of California’s most respected Pinot Noir producers, with a legacy built on craft, terroir, and exclusivity. As Art Director, I led a visual identity refresh aimed at unifying the brand across digital and print channels while preserving its heritage appeal. The work focused on evolving the brand’s already successful look into a more modern, refined system—streamlining layout, hierarchy, and visual storytelling across all touchpoints. The refreshed identity was applied to a reimagined website, high-impact digital ads, social media, and email campaigns. The result was a cohesive and elevated brand experience that improved the clarity of their offerings and strengthened the effectiveness of digital communications.