Brand Development for a Scalable Customization Platform

VU Custom provides full-stack infrastructure for scalable product customization—from 3D visualization to factory integration and order fulfillment. I was tasked with creating a brand system and digital experience that conveyed clarity, technological fluency, and trust. The visual identity centered on refined gradients, custom iconography, and UI-style illustrations that emphasized modularity and control. The site’s information architecture was structured to guide partners through a complex offering with ease. The result was a confident, tech-forward foundation for a brand positioned at the intersection of commerce and innovation.